{"id":1061,"date":"2025-08-02T18:57:28","date_gmt":"2025-08-02T15:57:28","guid":{"rendered":"https:\/\/awdway.com\/?page_id=1061"},"modified":"2025-08-03T18:08:06","modified_gmt":"2025-08-03T15:08:06","slug":"founder","status":"publish","type":"page","link":"https:\/\/awdway.com\/ar\/founder\/","title":{"rendered":"about the founder"},"content":{"rendered":"<div id=\"fws_69e214112b677\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading  font_size_6vw font_size_tablet_13vw\" data-align=\"center\" data-m-align=\"inherit\" data-text-effect=\"letter-reveal-bottom\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"true\" data-stagger=\"\" data-custom-font-size=\"true\" style=\"font-size: 6vw; line-height: 6.6vw;\"><h3 >about the founder<\/h3><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e214112c34e\"  data-column-margin=\"default\" data-midnight=\"dark\" data-bottom-percent=\"10%\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  bottom_padding_tablet_15pct\"  style=\"padding-top: 0px; padding-bottom: calc(100vw * 0.10); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"\"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e214112cb42\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  right_padding_10pct left_padding_10pct right_padding_tablet_30pct right_padding_phone_27pct left_padding_tablet_30pct left_padding_phone_27pct\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\"\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"  data-using-bg=\"true\" data-border-radius=\"20px\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/awdway.com\/wp-content\/uploads\/2025\/07\/thefounder.jpg'); \"><\/div><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap height_tablet_45vh\" data-alignment=\"default\"><div style=\"height: 75vh;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2>Budoor Hunoon<\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Founder. Strategist. Architect of origin clarity.<\/p>\n<p>With over 19 years of leadership across complex sectors\u2014energy, tech, organizational transformation\u2014Budoor designed \u0101wd not from theory, but from collapse, exile, and return.<\/p>\n<p>She doesn\u2019t \u201ccoach.\u201d<br \/>\nShe reconstructs perception systems from the root.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-cta  alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"accent-color\" data-using-bg=\"true\" data-style=\"arrow-animation\" data-display=\"block\" data-alignment=\"left\" data-text-color=\"custom\" style=\"margin-top: 40px; margin-bottom: 20px; \"><h5 style=\"color: #ffffff;\"><span class=\"link_wrap\" style=\"padding-top: 20px; padding-right: 40px; padding-bottom: 20px; padding-left: 40px;\"><a  class=\"link_text\" role=\"button\" href=\"\"><span class=\"text\">Request Strategic Advisory<\/span><svg class=\"next-arrow\" aria-hidden=\"true\" width=\"20px\" height=\"25px\" viewbox=\"0 0 50 80\" xml:space=\"preserve\">\n  <polyline stroke=\"#ffffff\" stroke-width=\"9\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\" points=\"0, 0 45, 40 0, 80\"\/>\n  <\/svg>  <span class=\"line\"  style=\"background-color: #ffffff;\"><\/span> <\/a><\/span><\/h5><\/div><div class=\"nectar-cta  alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"extra-color-1\" data-using-bg=\"true\" data-style=\"arrow-animation\" data-display=\"block\" data-alignment=\"left\" data-text-color=\"custom\" style=\"margin-top: 40px; margin-bottom: 20px; \"><h5 style=\"color: #ffffff;\"><span class=\"link_wrap\" style=\"padding-top: 20px; padding-right: 40px; padding-bottom: 20px; padding-left: 40px;\"><a  class=\"link_text\" role=\"button\" href=\"\"><span class=\"text\">Download Bio<\/span><svg class=\"next-arrow\" aria-hidden=\"true\" width=\"20px\" height=\"25px\" viewbox=\"0 0 50 80\" xml:space=\"preserve\">\n  <polyline stroke=\"#ffffff\" stroke-width=\"9\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\" points=\"0, 0 45, 40 0, 80\"\/>\n  <\/svg>  <span class=\"line\"  style=\"background-color: #ffffff;\"><\/span> <\/a><\/span><\/h5><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"reasons\"  data-column-margin=\"default\" data-midnight=\"light\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #3f2f28; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 light right\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e214112eaa0\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column centered-text no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"milestone-wrap\"><div class=\"nectar-milestone motion_blur\" data-symbol=\"+\" data-symbol-alignment=\"superscript\" data-symbol-pos=\"after\" data-symbol-size=\"57\" data-animation-delay=\"\" data-ms-align=\"default\" > <div class=\"number extra-color-1\" data-number-size=\"158\">19<\/div> <div class=\"subject\" ><\/div> <\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div style=\" color: #f4ece2;\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column padding-2-percent force-desktop-text-align-left inherit_tablet inherit_phone\" data-cfc=\"true\"  data-padding-pos=\"left\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Years<\/h4>\n<p>of leadership across complex sectors\u2014energy, tech, organizational transformation\u2014Budoor designed \u0101wd not from theory, but from collapse, exile, and return.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-10-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#c4b195\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/awdway.com\/wp-content\/uploads\/2025\/07\/image-21.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: #c4b195;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-10-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#f4ece2\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/awdway.com\/wp-content\/uploads\/2025\/07\/image-3.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: #f4ece2;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e2141130f7b\"  data-column-margin=\"none\" data-midnight=\"dark\" data-top-percent=\"8%\" data-bottom-percent=\"8%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: calc(100vw * 0.08); padding-bottom: calc(100vw * 0.08); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col has-animation padding-1-percent inherit_tablet inherit_phone\"  data-t-w-inherits=\"small_desktop\" data-padding-pos=\"top\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2>Budoor Hunnoon<\/h2>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"fws_69e21411314fb\" data-midnight=\"\" data-column-margin=\"60px\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 15px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1754151519280\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4><strong>Strategic Advisor | System Architect | Founder of \u0101wd<\/strong><\/h4>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>proprietary method for root-level perceptual realignment. She brings over 19 years of executive experience across industrial sectors including energy, water tech, infrastructure, and technology, with a track record of leading growth, transformation, and system design initiatives across the MENA region and globally.<br \/>\nBudoor\u2019s career has included leading commercial transformation initiatives at GE, Alfa Laval, Bentley Systems, and other global institutions. Her work focuses on aligning systems, people, and decisions with clarity and integrity.<br \/>\nShe is known for building strategic models that collapse inherited distortion and re-engineer decision-making frameworks at the intersection of psychology, design, and institutional growth.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1754151475006\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4><strong>areas of expertise<\/strong><\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"dot\" data-animation=\"false\" data-animation-delay=\"0\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Strategic growth and commercial alignment across industrial and B2B ecosystems<\/li>\n<li>\nSystemic transformation and organizational design for institutions in transition<\/li>\n<li>\nLifecycle engagement, value architecture, and decision mapping<\/li>\n<li>\nPerception diagnostics and distortion pattern recognition<\/li>\n<li>\nFoundational coaching for leaders and founders seeking internal congruence<\/li>\n<li>\nRoot-cause deconstruction and reconstruction of personal and collective belief systems<\/li>\n<li>\nDesign and delivery of closed-loop methodologies for perception realignment<\/li>\n<\/ul>\n <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e2141132192\"  data-column-margin=\"custom\" data-midnight=\"light\" data-top-percent=\"8%\" data-bottom-percent=\"8%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  column-margin-5pct\"  style=\"padding-top: calc(100vw * 0.08); padding-bottom: calc(100vw * 0.08); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #3f2f28; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div style=\"\" class=\"vc_col-sm-4 vc_col-xs-3 vc_hidden-xs wpb_column column_container vc_column_container col nectar-sticky-column-css no-extra-padding inherit_tablet inherit_phone mask_shape_circle-rect mask_size_contain mask_alignment_desktop_left-top\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"n-sticky\"><div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/awdway.com\/wp-content\/uploads\/2025\/05\/The-Return-Line-\u2013-Program-Visual_desert-path.png'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap height_tablet_35vw height_phone_25vw\" data-alignment=\"default\"><div style=\"height: 58vh;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div><\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding el_spacing_10px inherit_tablet inherit_phone\"  data-t-w-inherits=\"small_desktop\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading  font_size_max_90px font_size_tablet_7vw font_size_phone_3em font_line_height_1-3  custom-trigger scroll-timeline\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"scroll-opacity-reveal\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 >The Journey of Building the Way<\/h2><\/div><div class=\"nectar-responsive-text nectar-link-underline-effect\"><p>Budoor\u2019s journey did not begin in work or leadership<br \/>\nIt began in her earliest awakenings, observing repetition in her home and environment<\/p>\n<p>Every collapse or disappointment was a moment of new revelation \u2014 a deeper question that became a map, then a system<\/p>\n<p>For over twenty years<br \/>\nBudoor moved through major organizations \u2014 leading teams, designing strategies, managing deep transformations in energy, technology, infrastructure, and organizational development<br \/>\nBehind every position or experience, she saw an invisible thread<br \/>\nHow humans are reshaped from the outside<br \/>\nAnd how voices are lost in the name of adaptation or success<\/p>\n<p>What she accumulated was not a collection of concepts<br \/>\nBut a deconstruction of inherited patterns, translated into an original system that can be tested in any environment or relationship<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e2141133353\"  data-column-margin=\"90px\" data-midnight=\"dark\" data-top-percent=\"6%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  shape_divider_tablet_75pct reverse_columns_column_tablet reverse_columns_column_phone top_padding_tablet_10pct bottom_padding_tablet_8pct right_padding_tablet_0px left_padding_tablet_0px\"  style=\"padding-top: calc(100vw * 0.06); padding-bottom: calc(100vw * 0.06); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent el_spacing_10px no-extra-padding_tablet no-extra-padding_phone\"  data-padding-pos=\"left-right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e21411337d9\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  bottom_padding_tablet_15px right_padding_tablet_15pct\"  style=\"padding-bottom: 30px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 style=\"max-width: 575px;\">why awd?<\/h2><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e2141133d80\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-bottom: 10%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_5px inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"true\" data-stagger=\"true\" data-custom-font-size=\"false\" ><p >awd is not just a project or a system<br \/>\nIt is the culmination of a return to origin<br \/>\nA system born from questions few dare to ask<br \/>\nAnd a desire to return the human being to their own center \u2014 where no one else holds control<\/p><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e21411342dc\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\" color: #ffffff;\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column padding-10-percent el_spacing_0px inherit_tablet inherit_phone\" data-cfc=\"true\" data-using-bg=\"true\" data-border-radius=\"20px\" data-bg-cover=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-n-parallax-bg=\"true\" data-parallax-speed=\"very_subtle\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg parallax-layer\" style=\" background-image: url('https:\/\/awdway.com\/wp-content\/uploads\/2025\/07\/image-1.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:transparent;  opacity: 0.5; \"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap height_phone_200px\" data-alignment=\"default\"><div style=\"height: 40vh;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent el_spacing_10px top_margin_tablet_20px no-extra-padding_tablet no-extra-padding_phone\"  data-padding-pos=\"left-right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e2141134d73\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\" color: #ffffff;\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column padding-10-percent el_spacing_0px inherit_tablet inherit_phone\" data-cfc=\"true\" data-using-bg=\"true\" data-border-radius=\"20px\" data-bg-cover=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-n-parallax-bg=\"true\" data-parallax-speed=\"very_subtle\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg parallax-layer\" style=\" background-image: url('https:\/\/awdway.com\/wp-content\/uploads\/2025\/07\/image-19.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:transparent;  opacity: 0.5; \"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap height_phone_200px\" data-alignment=\"default\"><div style=\"height: 40vh;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e214113547a\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 10%; padding-bottom: 10%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_5px inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"true\" data-stagger=\"true\" data-custom-font-size=\"false\" ><p >Because personal trials and challenges were not obstacles<br \/>\nThey were a real laboratory for building an authentic vision<br \/>\nFrom every fall, a new question was born<br \/>\nFrom every disappointment, the seed of awareness formed \u2014 refusing to borrow its definition from the outside<\/p><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e2141135c7d\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #3f2f28; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e21411360ed\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  right_padding_50pct right_padding_tablet_0px\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"false\" ><h2 style=\" color: #c4b195;\">what else does budoor offer?<\/h2><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e214113660a\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"top-bottom\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"color: rgba(255,255,255,0.71);text-align: left\" class=\"vc_custom_heading vc_do_custom_heading vc_custom_1752533775025\" >In addition to awd<br \/>\nBudoor offers her expertise in advisory services, leading growth and transformation projects, and strategic design sessions for organizations<\/p>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"top-bottom\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"100\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"color: rgba(255,255,255,0.71);text-align: left\" class=\"vc_custom_heading vc_do_custom_heading\" >All delivered with a unique balance between deep vision and practical action<br \/>\nYou may contact her directly for professional services outside the awd system if you seek advanced consulting or partnership<\/p>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e2141137603\"  data-column-margin=\"default\" data-midnight=\"light\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 70px; padding-bottom: 70px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #c4b195; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"false\" ><h3 style=\" color: #3f2f28;\">Request an introductory session with Budoor<\/h3><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e2141137e17\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  right\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-cta  alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"accent-color\" data-using-bg=\"true\" data-style=\"arrow-animation\" data-display=\"inline\" data-alignment=\"left\" data-text-color=\"custom\" ><h5 style=\"color: #ffffff;\"><span class=\"link_wrap\" style=\"padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px;\"><a  class=\"link_text\" role=\"button\" href=\"\/ar\/contact\/\"><span class=\"text\">Request an introductory session<\/span><svg class=\"next-arrow\" aria-hidden=\"true\" width=\"20px\" height=\"25px\" viewbox=\"0 0 50 80\" xml:space=\"preserve\">\n  <polyline stroke=\"#ffffff\" stroke-width=\"9\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\" points=\"0, 0 45, 40 0, 80\"\/>\n  <\/svg>  <span class=\"line\"  style=\"background-color: #ffffff;\"><\/span> <\/a><\/span><\/h5><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-cta  border_color_3f2f28 hover_border_color_3f2f28 border_thickness_2px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"default\" data-using-bg=\"false\" data-style=\"arrow-animation\" data-display=\"inline\" data-alignment=\"left\" data-text-color=\"custom\" ><h5 style=\"color: #3f2f28;\"><span class=\"link_wrap\" style=\"padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px;\"><a  class=\"link_text\" role=\"button\" href=\"\/ar\/contact\/\"><span class=\"text\">Download full professional profile<\/span><svg class=\"next-arrow\" aria-hidden=\"true\" width=\"20px\" height=\"25px\" viewbox=\"0 0 50 80\" xml:space=\"preserve\">\n  <polyline stroke=\"#ffffff\" stroke-width=\"9\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\" points=\"0, 0 45, 40 0, 80\"\/>\n  <\/svg>  <span class=\"line\"  style=\"background-color: #3f2f28;\"><\/span> <\/a><\/span><\/h5><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"about the founder Budoor Hunoon Founder. Strategist. Architect of origin clarity. With over 19 years of leadership across...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1061","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/pages\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":3,"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/pages\/1061\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/pages\/1061\/revisions\/1083"}],"wp:attachment":[{"href":"https:\/\/awdway.com\/ar\/wp-json\/wp\/v2\/media?parent=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}