about the founder
Founder. Strategist. Architect of origin clarity.
With over 19 years of leadership across complex sectors—energy, tech, organizational transformation—Budoor designed āwd not from theory, but from collapse, exile, and return.
She doesn’t “coach.”
She reconstructs perception systems from the root.
19
Years
of leadership across complex sectors—energy, tech, organizational transformation—Budoor designed āwd not from theory, but from collapse, exile, and return.
Budoor Hunnoon
Strategic Advisor | System Architect | Founder of āwd
proprietary method for root-level perceptual realignment. She brings over 19 years of executive experience across industrial sectors including energy, water tech, infrastructure, and technology, with a track record of leading growth, transformation, and system design initiatives across the MENA region and globally.
Budoor’s career has included leading commercial transformation initiatives at GE, Alfa Laval, Bentley Systems, and other global institutions. Her work focuses on aligning systems, people, and decisions with clarity and integrity.
She is known for building strategic models that collapse inherited distortion and re-engineer decision-making frameworks at the intersection of psychology, design, and institutional growth.
areas of expertise
- Strategic growth and commercial alignment across industrial and B2B ecosystems
- Systemic transformation and organizational design for institutions in transition
- Lifecycle engagement, value architecture, and decision mapping
- Perception diagnostics and distortion pattern recognition
- Foundational coaching for leaders and founders seeking internal congruence
- Root-cause deconstruction and reconstruction of personal and collective belief systems
- Design and delivery of closed-loop methodologies for perception realignment
The Journey of Building the Way
Budoor’s journey did not begin in work or leadership
It began in her earliest awakenings, observing repetition in her home and environment
Every collapse or disappointment was a moment of new revelation — a deeper question that became a map, then a system
For over twenty years
Budoor moved through major organizations — leading teams, designing strategies, managing deep transformations in energy, technology, infrastructure, and organizational development
Behind every position or experience, she saw an invisible thread
How humans are reshaped from the outside
And how voices are lost in the name of adaptation or success
What she accumulated was not a collection of concepts
But a deconstruction of inherited patterns, translated into an original system that can be tested in any environment or relationship
why awd?
awd is not just a project or a system
It is the culmination of a return to origin
A system born from questions few dare to ask
And a desire to return the human being to their own center — where no one else holds control
Because personal trials and challenges were not obstacles
They were a real laboratory for building an authentic vision
From every fall, a new question was born
From every disappointment, the seed of awareness formed — refusing to borrow its definition from the outside
what else does budoor offer?
In addition to awd
Budoor offers her expertise in advisory services, leading growth and transformation projects, and strategic design sessions for organizations
All delivered with a unique balance between deep vision and practical action
You may contact her directly for professional services outside the awd system if you seek advanced consulting or partnership